Last week, Anthon Geersing worked with Paul van Ark may provide the training for Mercedes-Benz C-Sales Certified.
Within Mercedes-Benz, salespeople basically follow the C-Sales program. In this they are taught brand specific issues in combination with sales skills. Certified, Mercedes-Benz's used car label has specific content and has been added to the C-Sales program through this training.
All sales consultants focusing on the sale of young used Mercedes-Benz passenger cars were briefed on the latest state of affairs regarding the Certified label. The facets of the used car process were compared and discussed between the dealers. Learning from each other what is going well and where there are development opportunities.
Paul van Ark has been associated with Mercedes-Benz for more than 25 years. His specialty is in the field of used cars. Together with his colleagues, they support the Mercedes-Benz dealers on Certified cars, among other things. "It had been our and the Used Commission's desire for years to have specific training around Certified," Paul said.
"It was very nice to experience how openly the dealers shared with each other what is going well and where things can be adjusted. We too received the necessary additions that we can work with."
The training had a very open nature. Using open-ended questions and an extensive Mentimeter questionnaire, participants were challenged to respond. The responses considered not only the existing state of affairs within dealerships but also the extent to which sales advisors have influence over the overall process surrounding the used car.
