For experienced sales consultants in the automotive industry
Take your sales performance to the highest level
Have you been active in the automotive industry for years and have mastered the basics of the sales profession? Then you know that real growth no longer lies in standard sales techniques, but in strategy, distinctiveness and smart management of complex customer processes.
The Senior Sales Training is specially designed for experienced sales consultants who want to further professionalize and achieve structurally better results.
Participate
Yes, I want myself or a senior salesperson from my sales team to participate in this training.
Please send me more information about the investment and start dates.
Who is this training for?
This training is designed for:
- Experienced sales consultants in the automotive industry
- Senior salespeople who want to increase their conversion and margin
- Professionals who want to stand out from competitors
- Salespeople who want to get a better handle on complex customer processes
Experienced salespeople run into different challenges than entry-level salespeople. Consider:
- Customers who are increasingly informed
- Increasing price pressure and online competition
- More complex financing and leasing arrangements
- Higher expectations around customer experience
- Guarding margin without losing the deal
In this training we work with real practical cases from the automotive business. No basic skills, but depth, strategy and direct applicability.
What do you learn?
We know from experience that a more experienced salesperson is not waiting for the standard sales training. He has experience and thus wants to be challenged in his field. And no matter how hard he finds it to admit, he wants to share his frustrations with peers and learn how to overcome them in order to grow as a professional. That is why we address the following topics during the Senior Sales Training:
1. Strategic selling in the modern automotive industry.
- From product salesperson to strategic discussion partner
- Translate market developments into your daily practice
- Strengthen your positioning as a consultant
2. Advisory and distinctive selling
- Creating deeper customer insight
- Combining emotion and reason in your sales pitch
- Selling value instead of price
3. Dealing with price pressure and negotiation
- Negotiate without directly discounting
- Maintain margin and customer satisfaction
- Effectively responding to “I'm going to compare some more”
4. Case studies from your own work
- Analysis of real sales situations
- Discussing missed opportunities
- Practice with complex customer conversations
- Learning from fellow salespeople
5. Relationship management & long-term returns
- Getting more from existing customers
- Follow-up that actually delivers conversion
- Structural work on repeat and referral sales
The training is practical, interactive and results-oriented.
- Lots of discussion space for case studies
- Direct practice with realistic scenarios
- Personalized feedback on attitude, communication and approach
- Reflection on own behavior and sales style
- Concrete action plan for your showroom practice
No standard theory, but applicable insights that you can use immediately the next day. We don't settle for the status quo but want to challenge you and take you further.
Result
After this training:
- Experience certainty and have more control over complex sales processes
- Know how to maintain margin without losing deals
- Position yourself as a serious advisor
- Get more return from existing customers
- Work more purposefully and strategically
Training Location
We are convinced that a good location contributes to the success of training. We therefore consciously choose to train in an automotive environment. This feeds the feeling with the industry and supports during the necessary role-plays.
Realizing that we are bringing together people from different brands and organizations, we chose to host the training at a non-brand company. In a very luxurious setting, participants undergo the training in an enclosed room while right outside the training room are the cars used to practice with the practical cases.
Participants in the Senior Sales Training come from all parts of the country. Amersfoort, as the most central city in the Netherlands, is a logical choice in order to make the travel distance acceptable for everyone. The start of the training is 1 p.m.
Investment
The training is designed for a maximum of 6 participants per training session. Thus, each salesperson gets personal attention and plenty of opportunity to practice. It is an open enrollment. As soon as the number of participants is complete, a new training round will start and the dates will be communicated. The training takes place on weekdays.
What do you receive upon participation:
- Sales Colors assessment
- 5 half-day training at a luxury location in a car dealership
- Theoretical and practical content
- Subsequent work in workbook
- Practical assignments
- Certification
The investment per participant is €1,795 excluding VAT.
Want to take your experienced salespeople to the next level?
Take contact at for a conversation about opportunities within your organization.
