Within sales training, techniques are mentioned that can be important in becoming a successful salesperson. For example, there is the term mirroring. In short, it means mirroring your attitude, behavior and words to your interlocutor. You move the way the customer does, use words he says and show behavior he recognizes.
On the one hand, this is a great tool because you put yourself in the customer's shoes. But at the same time, it means that when you are constantly mirroring yourself, you are probably doing violence to yourself. If you break through in this sales technique, it is apparently necessary for you to eliminate yourself and use mirroring to make a deal. Whether self-defeating in this way is desirable is the question. Personally, I don't think so. Of course you can repeat the customer's words indicating that you have listened to them. Even better, it helps you to put yourself in the other person's shoes. But it is not the intention that you lose yourself in mirroring.
If you know who you are then you can assume your own strengths in your sales pitch.
To avoid losing yourself in your sales conversation and becoming too absorbed in your customer, it is important to know yourself well. Who are you, what are your core values and how do I want to come across to the other person. If you know who you are then you can rely on your own strengths in your sales pitch. If you have a clear understanding of what you stand for through your core values, you will radiate confidence. Instead of trying to look like the customer by mirroring yourself, you will become more and more like yourself. When you go into a sales meeting convinced of yourself, you will be successful. A customer is more likely to buy from someone who is convinced of his abilities than from someone who pretends to be someone he is not.
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