Every other year Mercedes-Benz organizes a major international training event under the name Global Training Experience. This time, Mallorca in Spain was the location for the GTE#23. Anthon Geersing is one of the trainers who, on behalf of the Benelux, was able to welcome the participants to this sunny resort.
The training in Mallorca is called the Global Training Experience. One of the largest automotive events in the world where 12,500 participants from more than 60 countries came. Anthon was there together with colleagues from the Benelux and other countries in the world training for Mercedes-Benz. The training focused on the new products and innovative systems that the brand has developed. Besides looking at the technical side of the products, the customer benefits and the translation to customer requirements were explained.
For the Global Training Experience, 260 cars were brought to Mallorca, including 28 new E-Class models. This model is not expected in showrooms until September 2023. No sooner had people at Mercedes-Benz shown a new model to so many people so early before its introduction. To make this possible, a lot of safety measures had been taken. For example, no photographs or film material was allowed to be taken of this car. The advantage was that every participant got a complete picture of the car and all its innovations compared to the previous E-Class at an early stage. The new super screen was shown and experienced. Attention was also paid to the Routines, a system that links many combined actions. Think, for example, of opening the driver's window at a fixed GPS point.
The participants of the Global Training Experience in Mallorca come from different countries around the world. In some countries it was true that the top salespeople and executives go as a delegation. From America and Canade the the trainers came to take the content and knowledge and share it locally with the dealers.
For most European countries, several groups of representatives came. In addition to sales management, dealer management and also representatives of the importer were present. Each group had a maximum of 24 participants who were immersed in the world of Mercedes-Benz in 48 hours.
