Telephone acquisition for commercial success

Is telephone acquisition still of today?

Telephone acquisition can be a powerful way to grow your business and expand your network. In this article, we share some key strategies to optimize your phone calls and build lasting relationships with your customers.

Good preparation is essential. A concrete phone call begins with a clear goal. Consider in advance what you want to achieve with the call, such as scheduling an appointment or selling a product. Prepare yourself with relevant information about the customer and formulate a powerful opening sentence that immediately arouses interest.

How do you select the right target audience when acquiring?
When preparing for your telephone acquisition, it is essential to spend time with the right target audience. To do this, use your existing network and ask for recommendations. Use social media and professional networking sites to identify potential leads. Create detailed customer profiles and target those customers most likely to benefit from your company's offerings.

A primary goal in telephone acquisition is to actually get people on the line. Listening is crucial in a successful phone call. Give the customer space to speak and take notes of important points. Respond empathetically and use techniques such as repeating the customer's words to show that you are listening intently. This helps build trust and makes the conversation more productive.

39% of salespeople report difficulty with telephone acquisition

Many salespeople don't like telephone acquisition. They get too little out of it and don't think it fits in this day and age. 39% of salespeople say they struggle with this part of their job. This is why it is important to celebrate small victories in addition to achievable goals for each call.

At the end of the day, reflect on what went well and where you can improve. See each call as a learning experience and remember that each rejection can bring you closer to success. At the same time, realize that you may not convert every phone call into an appointment or assignment but you may have planted a seed for the future.

Therefore, after the initial phone call, it is important to maintain communication with your potential client. Send a confirmation email or a WhatsApp message to summarize what was agreed upon and plan further steps. A personal follow-up call can also help strengthen the relationship and build customer loyalty. In doing so, make sure you have a good record in your CRM system so that the accumulated knowledge provides value in the future.

With these tips and techniques, you can improve your telephone acquisition more effective and satisfying. If you want to receive even more tips, download the free E-book on telephone acquisition now.

Good luck with your calling efforts!

Obtaining leads

How do you obtain leads?

Companies put huge amounts of money into creating leads. In particular, online marketing is the magic word to approach potential customers. There are different ways to get leads, it depends on your business or goal you have in mind.

It is important to tailor your approach to your target audience and industry. Make sure you are providing content to have a valuable interaction with prospects. Ways to approach prospects and obtain leads I elaborate below.

First, the already mentioned online marketing. Consider channels such as social media, search engine optimization (SEO), pay-per-click ads such as the well-known Google adds and e-mail marketing. All means of attracting potential customers. Here it is best to work with specialist marketing agencies. They have the expertise to properly target your audience.

In addition, of course, there is the already old networking. Regularly attend relevant events, conferences, and local networking groups to make contacts and generate leads. Think in advance about who you want to connect with during such an event. These can be immediate potential clients as well as people who are the entry point to an interesting organization.

Today also offers content marketing a great way to collect leads. Create valuable content such as blog posts, videos and e-books to capture the attention of potential clients and educate them about your expertise. It is important for your target audience to be able to form an opinion in advance about whether you are the right party to partner with.

Another powerful way for acquiring leads is to ask existing customers and business partners about your company recommendable to others. This, of course, can be done through a nice online review. Ask them to highlight your strengths and accomplishments in doing so, the more specific the better. It is even more valuable to make a specific request: “To whom in your network would you recommend me?”

Anthon Geersing, trainer, coach, training, coaching, sales, sales, trainer, education, Amersfoort, Hoogland, manager, management, learning, development, grow, impact, leads, networking, recommendations

Making acquisitions is a traditional but effective way to gather leads. Approach potential leads directly via email, phone contact or social media messages. Make sure your message is relevant and personal. Again, the more specific you are in your question or possible solution the more likely you are to have an exploratory conversation.

Finally, there is the relationship management. Using tools and software, give existing relationships of your company regular attention. A good customer database coupled with a Customer Relationship Management (CRM) system is a very valuable resource. By maintaining existing customers, you turn them into true ambassadors who speak positively about the relationship they have with you. Thus, they can be the source for obtaining new leads.

Personal skills

In facets such as networking, asking for recommendations, making acquisitions and, to some extent, relationship management, personal communication skills make the difference. Connecting with potential customers and asking the right inventory questions to generate interest determine the degree of success. If you are sufficiently proficient in that area, you will make the difference in successfully obtaining leads.

Project for Mechan Academy

By order of Mechan Academy I started a project at Vlaming Group BV.

Mechan Academy

Mechan Acadmie is part of Mechan Group from Achterveld. This group is the agricultural mechanisation distributor for the AGCO brands Massey Ferguson, Valtra, Fendt and Fella throughout the Netherlands. These brands are sold through specialized dealerships.

Through its own academy, training programs and courses are offered to the dealers in line with their wishes and needs. The training courses are intended to be in line with current events and to prepare the dealers for future developments in the market.

Fleming Group

Vlaming Groep B.V. engages in a range of activities serving the agricultural and industrial sectors. The group has divided its activities into 4 divisions, namely: Vlaming Agri, Irridelta, Vlaming Intern Transport and Products.

Sales Sales manager Account manager Sales leader Leadership Sales manager Manager Commercial communication Commercial director Acquisition Sales team Lead Lead Lead generation Customer finder Customer binder Sales team Effective Success Sales plan Sales strategy SalesStrategy Training Training Sales training Development Development Growth Talent Explore me Self-innovation Alliances Forming Alliances Showing guts Connecting Thought leadership Amersfoort Sales growth — Anthon at Fleming

The goal of the training project is to get these different divisions to work even better with each other in order to achieve even more synergy and thus customer benefits from these unique services and products. To be more successful externally, it is essential to make sure things are right internally.

"We have grown tremendously in recent years, now it is time to make sure that we match that even better with our internal processes and communication," said Fredo Vlaming. "That is why we are happy to have a trainer through the Mechan Academy with Anthon who will take us through a communication improvement."

Need training?

Whether or not you are part of Mechan Group's dealer base and are interested in the possibilities of such training please contact me. On the website of the SalesCenter you can read more about the way I work. You can do so by sending an email or calling me at call. You can always make an immediate schedule an appointment in my calendar.

Corporate clothing

Corporate apparel for The Sales Center!

Last week I worked for corporate apparel for The Sales Center at Ropaflex Nijkerk. With this corporate clothing, the Sales Center can put itself even better on the map and we are also recognizable at external trainings and events. Better recognition also provides the space to engage in conversation with new contacts and thus receive more opportunities for the growth of the Sales Center.

Ropaflex

For some time now I had been trying to find beautiful matching corporate clothing in the right style, color and expression. Through a tip from another entrepreneur in Amersfoort, I came in contact with Ropaflex in Nijkerk. There I was helped by several ladies of the team in picking out the appropriate clothing. Besides the right business as somewhat casual look, it was important to me that the company logos could be included in a clear way. For the latter, I received some design examples from the team at Ropaflex in the mail after which I arrived at my choice with the help of some acquaintances.

In addition to long and short sleeve polos in dark blue, I chose a smooth jacket. This one is in black in color and is waterproof.

I am very happy with the result and look forward to wearing it when visiting existing and new clients and, of course, during the various trainings!