{"id":2680,"date":"2023-11-03T13:42:05","date_gmt":"2023-11-03T12:42:05","guid":{"rendered":"https:\/\/hetsalescentrum.nl\/?p=2680"},"modified":"2023-11-06T12:52:23","modified_gmt":"2023-11-06T11:52:23","slug":"obtaining-leads","status":"publish","type":"post","link":"https:\/\/hetsalescentrum.nl\/en\/leads-verkrijgen\/","title":{"rendered":"Obtaining leads"},"content":{"rendered":"<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you obtain leads?<\/strong><\/h3>\n\n\n\n<p>Companies put huge amounts of money into creating leads. In particular, online marketing is the magic word to approach potential customers. There are different ways to get leads, it depends on your business or goal you have in mind.<\/p>\n\n\n\n<p>It is important to tailor your approach to your target audience and industry. Make sure you are providing content to have a valuable interaction with prospects. Ways to approach prospects and obtain leads I elaborate below.<\/p>\n\n\n\n<p>First, the already mentioned <strong>online marketing<\/strong>. Consider channels such as social media, search engine optimization (SEO), pay-per-click ads such as the well-known Google adds and e-mail marketing. All means of attracting potential customers. Here it is best to work with specialist marketing agencies. They have the expertise to properly target your audience.<\/p>\n\n\n\n<p>In addition, of course, there is the already old <strong>networking<\/strong>. Regularly attend relevant events, conferences, and local networking groups to make contacts and generate leads. Think in advance about who you want to connect with during such an event. These can be immediate potential clients as well as people who are the entry point to an interesting organization. <\/p>\n\n\n\n<p>Today also offers <strong>content marketing<\/strong> a great way to collect leads. Create valuable content such as blog posts, videos and e-books to capture the attention of potential clients and educate them about your expertise. It is important for your target audience to be able to form an opinion in advance about whether you are the right party to partner with.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Another powerful way for acquiring leads is to ask existing customers and business partners about your company<strong> recommendable<\/strong> to others. This, of course, can be done through a nice online review. Ask them to highlight your strengths and accomplishments in doing so, the more specific the better. It is even more valuable to make a specific request: \u201cTo whom in your network would you recommend me?\u201d <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/hetsalescentrum.nl\/wp-content\/uploads\/2023\/11\/image.png\" alt=\"Anthon Geersing, trainer, coach, training, coaching, sales, sales, trainer, education, Amersfoort, Hoogland, manager, management, learning, development, grow, impact, leads, networking, recommendations\" class=\"wp-image-2683\" srcset=\"https:\/\/hetsalescentrum.nl\/wp-content\/uploads\/2023\/11\/image.png 1000w, https:\/\/hetsalescentrum.nl\/wp-content\/uploads\/2023\/11\/image-300x150.png 300w, https:\/\/hetsalescentrum.nl\/wp-content\/uploads\/2023\/11\/image-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong><a href=\"https:\/\/hetsalescentrum.nl\/en\/training\/telephone-acquisition\/\">Making acquisitions<\/a><\/strong> is a traditional but effective way to gather leads.  Approach potential leads directly via email, phone contact or social media messages. Make sure your message is relevant and personal. Again, the more specific you are in your question or possible solution the more likely you are to have an exploratory conversation.<\/p>\n\n\n\n<p>Finally, there is the <strong>relationship management<\/strong>. Using tools and software, give existing relationships of your company regular attention. A good customer database coupled with a Customer Relationship Management (CRM) system is a very valuable resource. By maintaining existing customers, you turn them into true ambassadors who speak positively about the relationship they have with you. Thus, they can be the source for obtaining new leads.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Personal skills<\/h6>\n\n\n\n<p>In facets such as networking, asking for recommendations, making acquisitions and, to some extent, relationship management, personal communication skills make the difference. Connecting with potential customers and asking the right inventory questions to generate interest determine the degree of success. If you are sufficiently proficient in that area, you will make the difference in successfully obtaining leads.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hoe verkrijg je leads? Bedrijven stoppen enorme bedragen in het cre\u00ebren van leads. Met name online marketing is het magische woord om potenti\u00eble klanten te benaderen. Er zijn verschillende manieren om leads te krijgen, dat is afhankelijk van je bedrijf of doel wat je voor ogen hebt. Het is belangrijk om je benadering af te [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[208,83,16,17,67,207,47,3,205,7,18,206,9,10,11,13,15],"class_list":["post-2680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verkoop","tag-aanbevelingen","tag-acquisitie","tag-amersfoort","tag-coaching","tag-communicatie","tag-contentmarketing","tag-klantbeleving","tag-klanten","tag-leads","tag-management","tag-marketing","tag-netwerken","tag-omzetgroei","tag-relatiebeheer","tag-sales","tag-training","tag-verkoop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leads verkrijgen - Het Sales Centrum<\/title>\n<meta name=\"description\" content=\"Hoe verkrijg je als bedrijf op een succesvolle manier leads. 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