Commercial resilience lecture

Professor Willem Verbeke

On Feb. 24, the Prof. Willem Verbeke  on behalf of the SalesCenter a lecture on commercial resilience. The evening was a great success. Verbeke made a name for himself by teaching as a professor for many years at the Erasmus in Rotterdam. There he introduced the world to commerce as a discipline.

Toyota Van Gent

The location of the lecture of somewhat unusual. Miodden in the showroom of Toyota dealer Van Gent, space had been made for the evening's speakers and guests. At Van Gent, Toyota dealer in Amersfoort, many entrepreneurs came to hear what Verbeke came to share on the theme: Commercial Resilience. The background of the entrepreneurs was broad. They ranged from sole traders to CEOs of multinationals.

After first getting acquainted over a cup of coffee, attendees took their seats in the showroom where Anthon Geersing welcomed everyone on behalf of the SalesCenter welcomed. After a brief introduction and word of welcome by Diederik van Gent, Willem Verbeke took the floor. In a lecture lasting just under an hour, he shared insights about ExploreMe and the 5 pillars of ZALVT. After the lecture, there was room for the attendees to ask questions.

Sales Scan

Subsequently, those who wished to do so could use the Sales Scan fill in. The scan dovetailed nicely with the lecture because it provides insight into the commercial resilience of the sales team. The participants later received insights and tips by e-mail based on their answers. Moreover, among the people who completed the Sales Scan, a tailor-made shirt of Misura from Amersfoort raffled off.

Finally, the evening ended with drinks where there was ample opportunity to get to know each other further and network. The high lights of the evening have been brought together in a beautiful aftermovie: