Nice and loose

Loosen up. A comment that an athletic trainer or personal coach will make to motivate you to loosen up your muscles before or after an athletic effort. It is a fact that supple relaxed muscles are better able to handle a power effort.

Loosening up is also essential for an account manager or salesperson. In this case, my concern is not so much with the muscles but more with the thinking. If he is stuck in his thinking, the salesman forms an internal mental block. That stuckness will have its effect in the customer contact. The salesman is rigid in his approach, too focused on performance and too incapable of offering a solution to the customer's problem. This behavior will eventually be noticeable in the bottom line. Sales are disappointing and the foundation for a downward spiral has been formed. Because the salesperson is stuck in their thinking, they will not be able to turn the tide independently.

If you make an exercise effort and think the weight is too heavy to lift again, your thinking will be confirmed. You will not get the weight lifted. Mindset is everything. So too in sales. If the salesperson thinks his customer will not buy this will become the result of the effort. What you think expresses itself in your actions. It is therefore important that a salesman or woman enters a sales meeting with confidence. Customers prefer to do business with someone who is confident in his actions. Because the salesperson's self-confidence helps the customer in his decision-making process.

My name is Anthon Geersing. With my blog I want to inspire everyone dealing with sales. I will share personal experiences and insights gained.

Is there a topic you would like to see featured in one of my blogs share it with me via a WhatsApp message.

A personal trainer will motivate you to do one more set while you have already made an effort. He expresses confidence and influences your thinking by shouting, “you can do it!” The sales profession sometimes seems to be an individualistic profession. The account manager is out on his own, stepping independently into the premises of a potential client. Yet this ‘lone salesperson’ needs a motivating voice. A colleague or commercial manager who calls out, “you can do it, if anyone can close the deal it's you!”. The external source of motivation stimulates the salesperson to do what he perhaps did not know he was capable of doing.

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An external motivating source encourages the salesperson to do that which he did not yet know he was capable of doing.

By having an open mindset and keeping the thoughts loose, by avoiding internal blockages in one's own thinking or by positive words from a colleague, a salesman or woman has an important starting point for success at hand.

I myself think back positively to colleagues or managers who motivated me at times when I was feeling down. Who offered a solution I hadn't thought of yet. Or challenged me to approach a situation with a different mindset. It helped me pick up the thread or achieve a result that I did not know I was capable of beforehand.

By regularly sharing my experiences and writing down insights regarding sales, I want to inspire you. I challenge you to let go of your stuck thinking. Take from my input what you can apply in your sales process! I wish it gives you the building blocks to make that special sales effort.

Be inspired with regularity!

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Training instead of demonstrating

I often get the question during a training session, "can you show me.".

I often see the following happen.
People who can perfectly imitate what they have been taught...., but get stuck as soon as the situation is just a little different.

And that is exactly why I believe so strongly in real training.

You can show someone everything. In detail. Just like a navigation system, after you enter your destination, it takes you step by step to your destination. Mist you stick to the prescribed route.

But fair?
Then you reached the destination but you didn't learn the way. Next time, you again depend on your navigation system to arrive properly.

Learning and development

For me, learning works differently.

I think of good training as an itinerary on a piece of paper. On it are the most important points:

That route gives direction but leaves room.
Space for self-discovery.
Space to think about choices.
Space to learn the way.

A moment that for me sums up everything

At the start of a new training we did a round of introductions. One of the participants said very openly:

“I've had this kind of training so many times.
I don't actually understand why I'm here.”

I sincerely thanked her for her honesty. And I invited her to take the training from her expertise.

“If you have knowledge or experience that is valuable to the group,
share those above all.”

Not defensive. Not convincing. But with space and confidence.

Later that morning, a question came from the group. A participant kept running into the same situation when interacting with another person and was visibly frustrated.
No matter what he tried, it didn't work.

I deliberately put the question to the participant who had previously indicated he already knew everything.

The solution she offered was logical ..., but not helpful to the questioner.
“I already tried that,” he said.” he indicated. “And it has no effect.”

And that's exactly where the learning point arose.

Learning to choose instead of repeating

I used this moment to explain Stephen Covey's Circle of Influence and Engagement. Not to transmit theory, but to open a different perspective.

I showed that you do not increase your influence on another person by continuing to do what you always did, but by consciously choosing how you enter the contact.

If option one doesn't work, then it requires a different choice. A different approach.

For several participants, including those who already knew everything, this was a new insight. We discussed examples. We explored alternatives. And then we put the brought in case back to the group with one question:

What other choice can you make?

The effect

Some time later I received a call. By the participant who had said at the start that she already knew everything.

She told me that after the training she made a conscious decision to actively apply what she had learned. That she stepped differently in contact with others and approached difficult situations from a new perspective. She experienced the effect and had increased her influence. I was thrilled to hear that it had brought her a lot in the meantime.

That, to me, is what training is about.

Not knowing about it,
but about choosing.
Not about sending,
but about discovery.

The trainer as backup, not helmsman

This is how I work.

You drive yourself, I watch.
I ask questions, and you make choices.

And when the route feels familiar and you can travel it naturally, yourself go on your way. And after some time, this question follows:

What is the next path we can take?

Because when routes are familiar you don't learn anything new. In contrast, when you explore new routes you gain new experience and knowledge.

My approach

At the SalesCenter is not about tricks or standard solutions.
Bottom Line:

In this way, you avoid snapshot and lay the pathway for permanent impact.

Why people choose me:

✔️ Personalized and safe learning environment

✔️ Immediately applicable in your own practice

✔️ Room for experience and new insights

✔️ More influence through better choices

✔️ Trainer as sparring partner

✔️ Growth that stays, even after training

Anthon Geersing Sales trainer, make a sales team topper, grow in sales, sales in Amersfoort, zzp training in sales, mkb sales training

Do you also want to stop what gets in the way of results and get started on what makes a difference on your route?

If so, I'd be happy to go out for a bit with you.

Send me a WhatsApp message with your challenge and let's see together how to find another route in that.

Now on the road together

Schedule an appointment directly in my calendar here
Making an appointment

How do I become a subject matter expert?

The essential characteristics of a subject matter expert in salespeople and account managers

At a time when competition is fiercer than ever, and customers are increasingly demanding, being a subject matter expert in your field can make all the difference. But what exactly does it mean to be a subject matter expert? And how do you build that expertise? In this article, I discuss what you need to develop into an outstanding professional, with a focus on sales and account management. In doing so, I focus on five core qualities based on Sales Colors. These essential skills are: market knowledge, responsibility, organizational ability, analytical thinking and reliability.

What is a subject matter expert?

A subject matter expert is someone who has in-depth knowledge and skills in a specific field. It is not just knowledge, but also insight, experience and the ability to solve complex problems for clients.

Leadership, direction of your team, leadership styles

For a salesperson or account manager, this means not only knowing your products or services inside out, but also understanding what your customer needs. You understand the dynamics of the market and can think strategically.

The essential characteristics of a subject matter expert:

1. Market Knowledge

To be a subject matter expert, market knowledge is crucial. This means that you not only follow trends and developments, but also understand how they affect your customers' needs. For you, this means that you:

  • The competition knows and knows what they offer.
  • Understand the needs and challenges of your customer segment.
  • Able to translate trends into opportunities for your organization.
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The better your knowledge, the more valuable you become to your clients and organization.

2. Responsibility

As a subject matter expert, you bear responsibility for your work and results. This means you take ownership of your projects, clients and goals. For a salesperson and account manager, this means:

Showing responsibility not only increases customer trust but also strengthens your credibility within the team.

3. Organizational Ability

A subject matter expert knows the importance of being well organized. This may include the following:

A structured way of working ensures that you are more productive and better able to take your customer service and sales performance to the next level.

4. Analytical thinking

A subject matter expert can analyze complex situations and find solutions that add value. For a salesperson or account manager, this means:

Analytical skills help you to be not only reactive but also proactive, allowing you to be more responsive to the needs of your customers.

As an experienced subject matter expert, you will build greater success, stronger relationships and an impressive reputation in your field.

5. Reliability

Reliability is one of the most important traits of a subject matter expert. Clients, colleagues and supervisors must be able to rely on you. This means:

Reliability builds strong relationships, which is essential in sales and account management. It creates customer loyalty and strengthens your position within the organization.

How do you develop these characteristics?

Developing these characteristics requires dedication and a constant focus on self-improvement. Here are some steps you can take:

Becoming a subject matter expert is not a final destination, but an ongoing journey of learning and growth. For salespeople and account managers, this means embracing and developing the five essential characteristics - market knowledge, responsibility, organizational ability, analytical thinking and reliability. The result? Greater success, stronger relationships and an impressive reputation in your field.

Do you want to excel? Start your journey as a subject matter expert today. You can do this with the help of the Sales Colors test. You and your sales team can quickly get a picture of your commercial talents and measure how they match with your organization's commercial strategy.

Send via this link a WhatsApp message and indicate how many people you would like to take the Sales Colors test for.

How do I become a hunter?

The road to success as a commercial talent

Being a “hunter” is a challenging but rewarding role within the commercial world. Hunters are commercially driven people with a clear focus on acquiring new customers, opening doors and creating opportunities where others do not see them. This role requires specific skills, traits and an unwavering drive to win. In this article, I'll take you through what it means to be a hunter and what commercial skills you need to become successful.

What makes a hunter unique?

A hunter is distinguished by a strong focus on delivering. These commercial talents are actively exploring and capturing new markets. It requires a combination of determination, strategic thinking and unstoppable ambition.

The commercial skills a hunter needs

To become a successful hunter, specific personal and professional skills are essential. Here are the most important traits:

Ambition

Ambition is what drives their success. As a hunter, you must have a clear vision of where you want to go and be willing to work hard to achieve those goals. Ambitious hunters constantly set themselves new challenges and do not get discouraged by obstacles. They are determined and focused on the finish line.

Driven

Drive is an indispensable trait in the life of a hunter. This role requires someone who is not afraid to step outside the box and takes every opportunity to move themselves and the company they work for forward. Individuals who stand out in this area are often the first to get started and the last to quit because they feel a passion for getting results.

Entrepreneurial

A hunter is entrepreneurial and sees opportunities before others recognize them. This trait is accompanied by a proactive attitude and the ability to make quick decisions. Enterprising hunters are not afraid to take risks and have the courage to try new strategies. They are also adept at predicting trends and adapting to changing market conditions.

Creative

Creativity is an essential trait for a hunter. The ability to think creatively and find innovative solutions can make the difference between a closed deal and a missed opportunity. Hunters must be able to stand out from the competition by presenting original ideas and offering customized solutions that specifically meet the client's needs.

Presenting

A hunter can present themselves like no other. Effective communication is the key to persuading potential clients. Hunters are confident and charismatic. They are able to convey complex information simply and leave a lasting impression. The ability to give a powerful pitch and convey their message clearly and convincingly is crucial in capturing new clients.

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Becoming a hunter requires ambition, drive, entrepreneurship, creativity and excellent presentation skills.

How do you develop yourself as a hunter?

The path to success as a hunter begins with developing the above skills. Here are some practical tips for improving yourself:

Becoming a hunter requires ambition, drive, entrepreneurship, creativity and excellent presentation skills. It is a role that requires a lot of commitment, but also offers tremendous rewards for those willing to give it their all. By focusing on self-development and perseverance, you can position yourself as a successful hunter and an indispensable force within your industry.

If you want to discover to what extent you possess the skills of the hunter, do now the Sales Colors test. You and your sales team can quickly get a picture of your commercial talents and measure how they match with your organization's commercial strategy.

Please send an WhatsApp message and indicate how many people you would like to take the Sales Colors test for.

ZZP-er, sales is part of it!

Starting successfully: essential sales skills for ZZP-ers!

When starting a business, the start-up phase is often very exciting. There are numerous things that need to be taken care of in order to successfully enter the market with your product or service. The website is set up perfectly, the e-mail works properly and a phone number including WhatsApp is available ... the orders can start coming in. And are you, as a ZZP-er, actively getting started with your sales?

I wish every startup entrepreneur much success, but unless you offer a very unique product or service, waiting is not an option. It is necessary to perform marketing activities to build your brand awareness. You invest in optimal SEA and SEO for your website. All this contributes to your findability. However, there are some other essential things to consider. Because as a ZZP-er, you also need to actively work on your sales!

Strong network

One of the biggest challenges for start-up freelancers to boost their sales by building a strong network. Without an established client base, it can be difficult to obtain sufficient commissions. Networking not only provides opportunities to find potential clients, but also promotes establishing valuable collaborations with other entrepreneurs. Being proactive and visible is essential. This includes attending networking events, even if you know almost no one, and investing in building valuable relationships.

Sales goal

Finding suitable sales assignments can be challenging. Word of mouth and the use of LinkedIn are important methods of generating assignments. But what should you do during an interview? How do you ensure that conversations during a networking meeting lead to a successful follow-up appointment? And what is your approach when you actually sit down with a potential client? What is the best way to ensure that your efforts are rewarded with sales commissions?

In addition to your specialty and distinctiveness, you will find that sales is also an important component. You need to be effective in conversations. An important tip to apply right away is: keep your goal clearly in sight.

Keep your goal in mind!

When you have a clear goal in mind when talking to another business owner, you increase the chances of a successful outcome. This applies to introductory conversations during business meetings as well as sales conversations. As you work toward your goal, the other person may possibly raise objections. Do not immediately consider this as a rejection, but look for similarities or identify the challenges your conversation partner is facing. This forms a solid foundation on which you can demonstrate your added value.

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If you work as a self-employed person, it is important to Have knowledge of sales. This helps make other business efforts more effective.

What challenges do you experience related to sales? Send me an WhatsApp message with a description of your sales issue and receive a substantive response.

Individual attention through powerful 'Personal Sales Coaching'

The SalesCenter launches innovative 'personal sales coaching.


The SalesCenter is proud to announce a new and powerful form of 'personal sales coaching' to. Specially designed to support salespeople who lag behind in results and take their performance to the next level. Too often commercial managers have too little time to get a sales employee to the desired level. This coaching project changes that.

With this program, a commercial manager makes a targeted investment in the existing sales team. By personally developing a salesperson with disappointing results, he avoids the challenges and costs of recruitment in a tight labor market. After all, the question is who do you bring in at what price with what skills?.


Effective approach for better results

This unique coaching method offers a combination of individual coaching, topical focus and strategic alignment. Each participant starts with a Sales Colors Assessment, identifying specific development areas. This is followed by a 1.5-hour online session every other week in which practical sales skills are trained. These include acquisition, call management, relationship management and successfully closing deals.
Why choose personal coaching?
By participating in this program, salespeople develop essential skills that lead to:

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Growth in results by investing in the development of personal commercial skills.

The program also provides input to sales leadership so that day-to-day coaching is a perfect fit. The program lasts a minimum of three months per participant and can be flexibly extended. With this, a sales manager takes an important step toward a stronger and more successful sales team.

Discover the possibilities


Wondering how the SalesCenter can help your team excel? Contact us today contact up and take advantage of this innovative approach. Thanks to this powerful form of personal sales coaching, together we ensure lasting growth and commercial success!