Training instead of demonstrating
I often get the question during a training session, "can you show me.".
I often see the following happen.
People who can perfectly imitate what they have been taught...., but get stuck as soon as the situation is just a little different.
And that is exactly why I believe so strongly in real training.
You can show someone everything. In detail. Just like a navigation system, after you enter your destination, it takes you step by step to your destination. Mist you stick to the prescribed route.
But fair?
Then you reached the destination but you didn't learn the way. Next time, you again depend on your navigation system to arrive properly.
Learning and development
For me, learning works differently.
I think of good training as an itinerary on a piece of paper. On it are the most important points:
- where you start
- where you want to go
- which intersections matter
That route gives direction but leaves room.
Space for self-discovery.
Space to think about choices.
Space to learn the way.
A moment that for me sums up everything
At the start of a new training we did a round of introductions. One of the participants said very openly:
“I've had this kind of training so many times.
I don't actually understand why I'm here.”
I sincerely thanked her for her honesty. And I invited her to take the training from her expertise.
“If you have knowledge or experience that is valuable to the group,
share those above all.”
Not defensive. Not convincing. But with space and confidence.
Later that morning, a question came from the group. A participant kept running into the same situation when interacting with another person and was visibly frustrated.
No matter what he tried, it didn't work.
I deliberately put the question to the participant who had previously indicated he already knew everything.
The solution she offered was logical ..., but not helpful to the questioner.
“I already tried that,” he said.” he indicated. “And it has no effect.”
And that's exactly where the learning point arose.
Learning to choose instead of repeating
I used this moment to explain Stephen Covey's Circle of Influence and Engagement. Not to transmit theory, but to open a different perspective.
I showed that you do not increase your influence on another person by continuing to do what you always did, but by consciously choosing how you enter the contact.
If option one doesn't work, then it requires a different choice. A different approach.
For several participants, including those who already knew everything, this was a new insight. We discussed examples. We explored alternatives. And then we put the brought in case back to the group with one question:
What other choice can you make?
The effect
Some time later I received a call. By the participant who had said at the start that she already knew everything.
She told me that after the training she made a conscious decision to actively apply what she had learned. That she stepped differently in contact with others and approached difficult situations from a new perspective. She experienced the effect and had increased her influence. I was thrilled to hear that it had brought her a lot in the meantime.
That, to me, is what training is about.
Not knowing about it,
but about choosing.
Not about sending,
but about discovery.
The trainer as backup, not helmsman
This is how I work.
You drive yourself, I watch.
I ask questions, and you make choices.
And when the route feels familiar and you can travel it naturally, yourself go on your way. And after some time, this question follows:
What is the next path we can take?
Because when routes are familiar you don't learn anything new. In contrast, when you explore new routes you gain new experience and knowledge.
My approach
At the SalesCenter is not about tricks or standard solutions.
Bottom Line:
- insight
- ownership
- sustainable growth
In this way, you avoid snapshot and lay the pathway for permanent impact.
Why people choose me:
✔️ Personalized and safe learning environment
✔️ Immediately applicable in your own practice
✔️ Room for experience and new insights
✔️ More influence through better choices
✔️ Trainer as sparring partner
✔️ Growth that stays, even after training
Do you also want to stop what gets in the way of results and get started on what makes a difference on your route?
If so, I'd be happy to go out for a bit with you.
Send me a WhatsApp message with your challenge and let's see together how to find another route in that.
Fine training with lots of tools and examples to apply in sales conversations!
Anthon provided some training for our sales team at Unitura, which we found to be very valuable!
Especially since he was continuously quick to make the connection between theory and current events within our company.
Through Anthon already had the opportunity to take a number of trainings, this already for different departments within the company and directly for my position.
In addition, had some good conversations over coffee where he even gave tips that I now notice the benefits of daily.
The workouts are dynamic and energetic, you stay on track because of those 2 top elements.
Training from Anthon is very pleasant and very informative. I always enjoy going there!
From Consigo Online Marketing we have a very good cooperation with Anthon. The different trainings help the team to serve our clients even better. We really recommend it! In short, a very pleasant cooperation!
With our private and business department we were able to get acquainted with Anthon's expertise. We came to many insights together on a broad level. On behalf of our consultants, thank you for your knowledge and enthusiasm. Highly recommended for commercial parties who want to increase the sales level!
Anthon provides thorough coaching and training. He makes you think carefully about your vision and goals and is not childish in his feedback. That's something you will benefit from. Highly recommended!
Very enlightening to gain insight into the factors that influence achieving our lead follow-up goals. We got tips on how to recognize those factors and how to influence them in a positive way.”
What always strikes me is his very broad and deep knowledge of all processes within ‘sales. Literally from reception/hospitality over purchase advice to closing. Anthon knows all steps from practice and knows how to translate these training-technical perfectly.