Training After Sales Excellence

For service advisors and after sales professionals in the automotive industry

From workshop contact to customer loyalty and increased sales

Why this training?

The after sales department determines whether customers come back. In a market where more and more car brands are strongly committed to customer experience, professional service advice is no longer a luxury but a necessity. That is why service advisors need tools to optimize the customer journey.

This hands-on training helps after sales staff to:

• Increase customer satisfaction structurally
• Additional work to be professionally advised
• Turning complaints into loyalty
• Communicate more strongly at the front desk and phone

Training benefits

Participating in the training provides a number of important benefits. Of these, the participant himself first experiences the results. The KPIs improve in the company as one applies the trained in daily work. And finally, it itself provides a strategic advantage.

In holding the training

The training focuses on the role of the service advisor. Perhaps it is even better to say his new role. For he becomes an essential link in customer contact.

Communication that builds trust starts with structure and clarity. Participants will learn how to professionally build client conversations, clearly set expectations from the first moment of contact and transparently explain costs.

Structured communication creates calm, overview and trust, both for the customer and the employee. Price discussions no longer become a moment of tension, but a professional conversation in which clarity, substantiation and mutual understanding take center stage.

Employees learn to advise customers without coming across as pushy, with technical findings being clear and understandable. Additional work is professionally presented with choice options so customers feel confident and can make their own decisions. Complaints are turned into loyalty by recognizing emotions, responding professionally and following up effectively.

Thus, every customer contact grows into a moment when trust is reinforced rather than tested.

Result

Through participation and application of this training:

• Is extra work more often accepted
• Do employees feel more confident in their roles
• Encounter fewer discussions about costs
• Are complaints resolved more quickly and quietly
• Do customers come back more often

Investment

The training is designed for up to 6 participants per training session. But can also be given in company. This way each service advisor gets personal attention and plenty of opportunity to practice. It is an open enrollment. As soon as the number of participants is complete, a new training round will start and we will communicate the dates. The training takes place on weekdays.

What do you receive upon participation:

• Sales Colors assessment
• Assessment interview in consultation with the service manager
• 4 half-day training at a luxury location in a car dealership
• Theoretical and practical content
• Subsequent work in workbook
• Practical assignments
• Certification

The investment per participant is €1,795 excluding VAT.